Is video useful for SEO?

Yes! Video marketing may produce rapid SEO effects; in fact, according to one research, websites containing videos are 53 times more likely to appear on the first page of a Google search results page. Because searches are mixed (meaning that when keywords or phrases are searched, a results page may display a combination of web pages, PDFs, videos, and pictures), videos are a strong contender for top results. Google’s inclusion and apparent focus on video results reflect the company’s shift away from keywords and toward quality content; videos are typically ranked exceptionally well since they are more engaging and attractive to users.