Internet technology companies that created and developed social media portals have built their business model on specific forms of online marketing.
One of these forms is online viral marketing. In this form of marketing there is still a lot of potential.
However, in the future, the rate of dynamic development of these portals based on marketing activities may significantly decrease.
As a result, the companies that run these portals expand the offer of their information and marketing services.
One of the forms of expanding the activities of these technology companies is, for example, the development of additional services and development towards fin tech.