Is Guest Posting Safe in SEO?

Guest blogging can be safe, or it can hurt your SEO. What matters is how you go about guest blogging in SEO.

The main reason why guest posting might be unsafe in SEO are because of the links. When it comes to search engines, for example, [Google reminds marketers that being caught publishing spammy links can hurt your search rankingsif they find some links are questionable. Make sure you verify that the links have authority. You’ll not only have to build authority and trust with search engines, but also with customers.

A few [guest posting practices to avoid include:

  • Multiple links back to the promoted site
  • Keyword rich anchor text
  • Promotional text links within article body
  • Articles placed on sites that solicit payment for publication
  • Articles put on non-SEO sites that have links to SEO sites
  • Publishing on website with articles that have low-quality links

The best way to produce a post with high-quality links is to not think about your articles as link-building projects. Rather, think of them as a marketing project. The purpose of the guest blogs should be a way to get your brand name or service out there.

Once you prove that you and your links hold authority, you don’t have to worry about search engines as much. Instead, focus on the people. Also make sure you don’t copy your competitors. Write guest blogs that solve the audience’s problems; don’t repeat what they’ve already heard many times before.
I hope you find this information helpful…see you on the next topic