Internal Linking in SEO?

This is a slightly different tactic.

Often when we talk about link building, our efforts are focused solely on building external links, but a real quick-win tactic can be to spend time improving and optimizing your site’s internal linking structure.

You see, internal linking is important to properly distribute PageRank throughout your website, and if you have earned links to certain pages but haven’t maximized the impact of those links by passing authority and link equity to other related pages, you could see some noticeable gains with this tactic.

Internal linking, while it takes time and effort to do properly, is totally in your control and something that you can do today, without any input needed from third parties at all.