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LogoutWant to target high-value audiences with your Instagram ads? Looking for new ideas?
In this article, you’ll discover eight valuable Instagram ad audiences and find out how to leverage them in your campaigns.
Why You Need to Know Your Audience’s Awareness Level- The first step toward improving your Instagram ads targeting is knowing your audience’s awareness level. Are they hearing about your brand for the first time? Or are they already loyal customers?
Top of the funnel (TOFU) : These prospects have a low level of awareness and may not have engaged much with your brand’s content yet. They might even be entering your conversion funnel for the first time. Demographic-, interest-, and behavior-based targeting often works best for TOFU prospects, especially when you pair this audience with one of Instagram’s Awareness ad objectives.
Middle of the funnel (MOFU) : These Instagram users already know about your brand but need a bit more information about your services before considering a purchase. They’ve already interacted with your brand, perhaps by watching a video, saving a post, or clicking through to your website. With remarketing audiences and Consideration ad objectives, you can successfully retarget these prospects.
Bottom of the funnel (BOFU) : These customers typically have purchase intent and are ready to book a service. They just need a gentle nudge from your ad campaign. Users who have already completed high-intent actions—such as filling out a lead form—are great candidates for this type of audience, especially with a Conversion objective.
1: Saved Audience - When you first start advertising to TOFU prospects on Instagram, you might not have much data to work with. Naturally, these prospects are new to your brand, so they haven’t visited your website, watched your videos, or sent your Instagram page a direct message (DM) yet.
2: Instagram Account-Based Custom Audience - Your Instagram account can be an excellent source of audience data, no matter what part of the funnel you want to target. Although BOFU audiences typically provide the most immediate value, targeting the other groups allows you to build value over time.
3: Video-Based Custom Audience - Have you been posting compelling video content on Instagram? [Retargeting users who have engaged with your videos] can be a smart way to drive consideration. Because Instagram’s video-based targeting options are so extensive, you can get pretty granular when designing this type of audience.
4: Website Visitor-Based Custom Audience - If your website receives a fair amount of traffic, you can use those analytics to your advantage. You could advertise to all website visitors but [targeting a specific audience group of website visitors] is likely to offer more value.
5: Website Events-Based Custom Audience - With Instagram ads, you can also build audiences based on website events. First, go through the [Facebook pixel event setup] process so you can start tracking key actions on your site.
6: Lead Form-Based Custom Audience - If your team has already run an Instagram ad with the Lead Form objective, you can extract even more value from the data. Create an Instagram ads audience with users who engaged with your [lead form ad] in some way.
7: Customer List-Based Custom Audience - Does your service-based business have an email list or subscribers who have opted to receive marketing from your company? After securely uploading your list to Facebook Ads Manager, you can target Instagram users who match your customer profiles.
8: Lookalike Audiences - Advertising to saved and custom audiences offers plenty of high-value opportunities. After all, the targeting parameters let you find people who match your buyer persona or retarget users who already know your business. But what if you want to reach more prospects with your Instagram ads?
So guys these was some quick tips that will help you out and how you guys can practically practice it for your brand or profile hope you all guys love this topic and will keep on learning and practicing it let see you all on my next topic.