Influencer outreach: How to contact influencers?

Digital Marketing
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Back to step one: research. With a plan set around your network, goals and what types of influencers you want to target, we go back to researching how to actually find the right influencers to work with.

During this research, keep in mind the below:

  • Does the influencer already post about similar things to your service? For example, if you’re a restaurant and you want to promote a new menu, you should be looking for influencers who regularly post about dining out and the food they eat.
  • Are they legit? This means scrolling through their feed and clicking through on posts. A poor engagement ratio to follower count and spam-like comments are signs of a fraudulent account.
  • Have they worked with similar brands before? Depending on what type of influencer you’re looking for, a seasoned one will be able to show you a press kit that contains a portfolio of their work. The more you invest in an influencer, the more you’ll want to vet them.