Influencer marketing in FMCG sector

Influencer Marketing has grown exponentially in the FMCG sector.

FMCG companies are shifting their promotional strategies towards digital forums.

Digital forums played a major role as consumers spent most of their time on digital devices in lockdown. So, smart Marketers are taking this opportunity to increase the sales of their products using influencer’s services and integrate this within wider marketing strategies.

As per the report by Duff & Phelps and its division, Kroll increased its spending on influencer marketing by nearly 19%. Average amount per influencer (FMCG companies globally) - $22,151 per year.

The purchase decisions are influenced by brands using elements such as emotions, which can easily be affected using Influencers. Influencers drive brand awareness as well as sales. They also help brands to boost the business by focusing on brand Ethics & Ethos that create a positive social impact.