In what segments you can categorize digital marketing?
Digital marketing – the term can be easily categorized into two segments. Namely inbound marketing and outbound marketing.
Inbound marketing works by attracting the right type of traffic to your brand—the people who will be the most likely to buy what you’re selling. Once you know your buyer personas, you can work to target them through inbound marketing strategies like content marketing, social media marketing, and keyword strategy.
Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization and branding.
Outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to an audience. Outbound marketing examples include more traditional forms of marketing and advertising such as TV commercials, radio ads, print advertisements (newspaper ads, magazine ads, flyers, brochures, catalogs, etc.), tradeshows, outbound sales calls (cold calls, and email spam.