In this age of Social Media, do we really need email marketing?

Digital Marketing
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#1

There are many social media platforms available but email marketing gives many other benefits over social media marketing. Some of the benefits are:

i. Limitations of social media: It’s not necessary that your targeted audience is present on social media platform. 94 percent of internet users use email so there are more chances of people seeing your e-mail rather than the social media page.

ii. Customization: Through social media platforms it is not possible to send customized messages while you can do this in the email. It offers a personal touch which increases the chances of conversion.

iii. Target Audience: By emailing you can contact the correct target audience as you can segregate them as per their age, income, likes, etc.

iv. Reporting and Analytics: You can know the open rate, bounce rate, conversions, click through rates which the email offers for reporting and analytics.

v. Opt-In email: This is the email which is sent to the receiver with his /her permission. Here the reply or conversion rate is higher and it shows that you respect the receiver’s privacy.