In search engine optimization what is the role of keyword?

Digital Marketing
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Keywords in SEO
Keywords are the words of phrase that describes the overall information or content about your page in one or two small words. If a user is searching for a word use certains attractive keywords so that the uaers can reach out to your page or website using those keywords.
Keywords are important for Google and SEO professionals because they give a fair idea about who people are and what they want, allowing businesses to meet their needs. Keywords also offer a target towards which businesses can aim their content.