How your website speed influences visibility?

Now that Google takes speed into consideration when ranking sites your load times can also influence how easily users can find you in the first place.
You’ve conducted a site speed test and found your load time is pretty slow. (If you don’t know how to do a site speed test, I will explain later on in this post).

There could be a number of reasons why your site load time is lagging. It could be anything from server load time to image size to the number of redirects you have.

That means there are a whole bunch of steps you can take to improve page speed. We’ll look at 20 of them. But before you start troubleshooting to improve website performance, you need to have something to aim for.

Let’s take a look at what’s considered a good load time, to give you something to shoot for.

This is especially true now that it is rolling out its [mobile-first index
You have heard about this right?
As of December 2017, the search engine has started ranking all search results based on the mobile versions of pages.

Mobile searches [outnumbered desktop searches, for the first time in 2015, and its share of the overall search only continues to grow.
This means that it’s in Google’s best interest to cater its search results to mobile users. They don’t want to direct their users to sites that won’t load or function well on their devices.

As a result, mobile user experience will now play a major role in search rankings — even in desktop search results.
This is [the exact opposite of how the index used to work.

User experience has long been a factor in rankings, but prior to this shift, it only took desktop experience into consideration. So even if a site provided a poor mobile experience, it still had a shot at ranking on page one.

This is no longer the case.
Now, pages are indexed and ranked based on the experience they provide mobile users.
I hope you find this information helpful…see you on the next topic