How will you write a perfect marketing email?

Email marketinghas come a long way in just the past few years. But with all the fancy new functionality brands are utilizing, you know what’s kind of funny? A well-written, plain-text email can perform just as well (if not better) than a highly designed email with tons of bells and whistles.

In fact, no matter how fancy your marketing emails look, if they’re devoid of well-written content, your subscribers will stop opening – and start deleting – your messages.

So, how do you write a great marketing email? It all comes down to a few copywriting best practices that you should apply to both the subject line of your message and the message body itself.

Use actionable language.

With email subject lines, using actionable language doesn’t necessarily mean using verbs, although it certainly helps. OpenTable, for example, sent me an email that said “Take Mom to Brunch” in the subject line. This is one way to use actionable language effectively in email subject lines: by incorporating a verb (like “take,” “download,” “reserve,” “ask,” “buy,” etc.),

Personalize when possible.

Emails that are highly segmented tend to have higher performance levels – such as open rate and clickthrough rate – than emails that aren’t personalized.

Prioritize clarity, and only then think about "catchiness."

Write a subject line that is clear first, and catchy second. In marketing copy, [clarity should always, always, always be your first priorityIf, after you’ve drafted a clear subject line, you can also make it catchy, funny, cute, whimsical, whatever, then go for it. But never sacrifice clarity for the entertainment value.

Align your subject line copy and email copy.

You might already know how crucial it is [for your call-to-action copy and your landing page offer to align]Well, it’s no different when crafting your email subject line and email message.

What your email subject line promises, the email message should deliver. Why? It’s not just because it’s responsible
The first subject line, which was straightforward and much more accurate had a better click-through rate by 15.4% over the second subject line, which was more vague and less accurate.
I hope you find this information helpful…see you on the next topic