If you’re struggling to create engaging and interesting content for your customers, here are tips that can help to make your writing more effective:
Using headers and sub-headers is great for two reasons: first, they draw your readers’ attention by acting as a focal point of your content, and second, they help to keep your content organized and on track.
When creating content, you should keep your information short, sweet, and to the point. Run on sentences or information that is overwhelming isn’t engaging—it’s boring and hard to follow.
Graphics, such as pictures, videos, or charts and graphs are an awesome way to increase client engagement and get readers hooked. By choosing powerful graphics, you may be able to convey an idea much easier than you could with text.
While lists shouldn’t always be used, lists can be engaging to readers as they’re easy to follow and understand. Additionally, lists are easy to skim, and provide immediate information without having to read large amounts of text.
Every piece of content you create should have a call to action. At the end of each post, have a short sentence or paragraph telling readers what it is you want them to do, and give them the appropriate tools (such as a link) to do so.
Even the best content can be ruined by a lack of a great editor. For best results, have someone else read your work before posting to check for grammar, punctuation, and spelling errors in addition to more creative or better ways to convey ideas and structure sentences.
If you want to engage your audience, you have to write for their needs. If your customers are women aged 35-50, make sure that your content is targeted specifically for that gender and age group and is written for them. Content that is relevant to men 19-25 won’t attract your main customer base.
Some of the most engaging content is writing that tells a story and keeps the reader guessing. You can use stories to talk about a specific product, your business history, or even an interaction you had with a customer.
Information should be stated in a way that is clear and easy to understand without room for ambiguity. Vagueness or ambivalence is rarely engaging, and your readers may be confused or frustrated by your lack of lucid writing.
Readers love when you provide them with interesting and factual sources. Statistics, data, and newsworthy information are all great tidbits to include in your writing. Quotes are also a fabulous thing to incorporate.