How to Write a LinkedIn Article: Let’s Talk About Value

Digital Marketing
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#1

“What should I write about?”

Anything really.

But, that’s not the question you should be asking when writing articles on LinkedIn.

The question should be:

“How do I give value to my readers?”

A lot of people use LinkedIn articles for traction, traffic, exposure, etc.

However, that comes after you’ve provided value to your potential readers.

Here are a couple of things you can keep in mind when picking out a topic for your next LinkedIn article.