“What should I write about?”
Anything really.
But, that’s not the question you should be asking when writing articles on LinkedIn.
The question should be:
“How do I give value to my readers?”
A lot of people use LinkedIn articles for traction, traffic, exposure, etc.
However, that comes after you’ve provided value to your potential readers.
Here are a couple of things you can keep in mind when picking out a topic for your next LinkedIn article.