How to Use social media listening tool?

[rohit-lotlikar-b6b3af34 (Rohit Lotlikar)]

[Social listening is another way to keep an eye on your competitors.

Do searches of the competition’s company name, account handles, and other relevant keywords on social media. Find out what they’re sharing and what other people are saying about them.

Pro tip: Use a social media management tool like Hootsuite to set up listening streams to monitor relevant keywords and accounts in real-time.
As you track, you may notice shifts in the way channels are used. Or, you might spot a specific post or campaign that really hits the mark—or totally bombs.

Use this kind of intel to inform your own social media marketing strategy.