How to Show words, don’t tell?

Digital Marketing
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#1

Don’t limit your prose to generalities and high-level statements. Specific, real-world examples help readers better understand and visualize your messages. Consider these two descriptions:

This is the best dog toy money can buy.

Or

We made the “Rough Rover” dog toy from durable, 100 percent natural rubber, designed to resist punctures and tears from even the most dedicated of chewers.

Which version gives you a clearer picture of the type of toy you’re buying? Specific details in the second description show readers the dog bone rather than tell them about it.

As an added bonus, more specific, descriptive product information helps your website’s SEO and gives customers the information they need to make those purchases.

We love the product descriptions on Zingerman’s website—they explain in mouthwatering detail why their gourmet foods are the best choice.