Make sure you [don’t spam your personal contact with an individual message every time you publish a LinkedIn article.
Think through who in your contacts would genuinely benefit from the knowledge and information you shared in your post. Then send them a personalized message with a link.
“Good morning/afternoon, [First Name]! I just wrote an article about how to get more views on LinkedIn Publishing posts, and I know this is something you had mentioned you are exploring. I hope you find it useful and would love to know your thoughts if you have a minute. Thanks!”
Share with LinkedIn Groups
The most effective way to share your LinkedIn articles within a group will be to copy the link from the “share” button and then write a post specific to each group that includes the link.
Like with personal messages, there is a right and a very wrong way to share in groups.