How to share your LinkedIn articles the right way?

  • Always read the group rules first to make sure they don’t explicitly ban sharing your own links.
  • Participate in the group regularly, not only when you have something to push.
  • Make sure your content is genuinely helpful information and not a promotional tactic.
  • Customize which content you share based on the specific purpose and demographics of the group.
  • [Personalize your messageto make it clear why you are sharing this article with this group.
  • Make sure to comment and follow up on any comments and responses in the group; don’t drive-by link drop.

When done correctly, this is a great way to be seen as a useful resource. Do it wrong, and you will more likely be thought of as a spammer.