During a viral marketing campaign, ensure your team is working behind the scenes to enhance your targeting, re-engage audience members, and keep the world focused on your brand. To do so successfully, you must have [marketing objectivesguiding you to improve your strategy in real-time.
A marketing objective should be a specific, measurable goal. This way, your data can tell you whether you’re on the right track or if you need adjustments. Think about how many people you want to reach in the first hour, and how many shares you want by the end of three weeks. How should the campaign impact your company financially, and how can your organization track the results?
Doing some market research about any of your competitors’ past campaigns can further help you define a realistic goal without selling yourself short.