One of the biggest problems of companies attempting to go viral is not knowing why they want to be in everyone’s social media feed.
Are you looking for more mentions? Brand awareness? Trying to catch the eyes of customers?
Aligning your viral attempts with your overall goals will guide you toward creating meaningful content rather than just throwing something together and hoping that it sticks.
You have to have a plan of action with your content and viral campaigns are no different. Years ago, marketers might have tried to argue that viral content has to catch on in whatever way possible.
Times have changed, though. Not all press is “good” press anymore.