How to Push Negative Reviews Down the SERPs in ORM?

Digital Marketing
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Up to now, we were describing the cases when all parties were reasonable and objective in their negative feedback. Unfortunately, sometimes this is not the case. If you have exhausted all your efforts to reach some agreement with a publisher of a highly biased piece, yet that content ranks high for your branded keywords, there as a possible workaround.

In short, you need to rank a positive article, or an owned profile of your own, up above the problematic one. These reviews rank either because they are placed on a very authoritative platform or because they have backlinks to them.

So, to rectify this situation, you need to push the negative content onto page 2 of Google; or further down if possible. Here are 4 things you can do:

  1. Creating and earn great and positive content that outranks the negative piece.
  2. Work to secure product or service reviews on high-profile sites (even if that means paying for advertorials or sponsoring content)
  3. Work with influential bloggers or work alongside your PR team.

It is not a quick fix, but it is an approach that should maintain the results and hide the negative article.
I hope you find this information helpful…see you on the next topic