How to Promote Your LinkedIn Article?

Promoting your article is an important part of the process.

This gets people to actually read the article and engage with it.

There are several ways that you can promote your freshly-written LinkedIn article.

Make Sure It Is SEO-Optimized

Since LinkedIn articles are indexed by Google, it helps to add a little SEO-optimization to the article before you publish it.

It is strongly advised that you do regular keyword research even if it’s just a LinkedIn article. Use your main keywords in your title, your secondary keywords can go into your headings, and also include some LSI in the article itself.

Check your images if they have alt-text before you upload them onto the platform.

We understand that you can’t go all out with on-page and off-page optimizations, but simply adjusting your headers and your titles accordingly can make all the difference.
Make sure you pick the appropriate ones in the beginning, you can’t switch them later on.