How to prepare for the cookie apocalypse?

Data Science, AI and ML
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This shift can be a real deal within the advertising world, while we don’t know the answer to every question. We do know that a significant change of wave is coming. Yes, it’s hard but not impossible to fine-tune a few strategies and adjust.

Since you’re looking actively for intelligent solutions. Here are five ways you can prepare and stay ahead of your competitors even in this chaos:

● Invest in a first-data strategy

In a cookie-free world, organizing your first-party data is the key. As discussed before, the first-party information is like a treasure that you can shove from your audience. Your audience will respect you for this gesture. While many brands are already aiming for the same, it’s crucial to develop new creative ways to invest in the first- data strategy.

You can collect data in compliance with GDPR for targeting your audience without relying on any third party. It also helps you to generate new revenue streams with the help of segmented user data. Platforms like CRMs, C.D.P.s (customer data platform), and billing systems are best for this purpose.

Recent stats by mention that 85% of US marketers stated that improving their first-party data usage is a huge priority.

● Building your audience never gets old

People want brands and companies to be more accountable for their privacy and data. Start building your audience with trust and credibility. You can start collecting the information you genuinely need and leave the rest.

We all know, in recent years there is a big shift towards marketing automation, and statistics say 92% of marketing investments are going towards automation, this helps businesses to understand their customers better and serve their audience with most relevant media and this is not going anywhere. You can build audiences in DMP (data management platforms) and ensure audience enrichment. With the power of content and media activation, you can start from scratch.

There’s no silver bullet to succeed in building a loyal audience. All you can do is re-examine your strategy and manage, unite and analyze consumer’s data. In the last, it can be connected to only one single identifier like a simple email for convenience.

● Be as transparent as you can

In a world full of diluted content, stand out by being transparent to your customers. You can overcome setbacks by being honest in the eyes of your audience. Showcase behind the scenes. Also, you can share their data you are handling to generate trust and reliability.

This enhances relationships between your brand and audience.

For example, please take a look at and the way they adjust cookie preferences by being transparent. They offer comfort to their customers by being transparent.

● Access your techie side with a new perspective

Gaining the knowledge of how collected data can impact your new marketing strategies is essential.

The impact of cookie depreciation can help you navigate multiple tech solutions. Even for different channels like Facebook, Google; it allows you to brainstorm new ideas.

As you can guess, Google and Facebook don’t plan to limit their future revenue opportunities with this new cookie change. If you are trying multiple tech solutions, the connectivity test will be more significant but not impossible.

To keep your brand safe from any kind of legal repercussions, go back to the fundamental strategies. Use hyper-targeted ads, PPC ads, and brainstorm how you can reach your audience without cookies.

● Prioritize customer experience

We are entering a private world where customer’s demands and satisfaction are paramount. From asking for consent to building up new campaigns, it’s essential to keep customer experience always on the top of your mind.

Customer experience plays a different role in leveraging your brand. It can help you to assess your prospective audience and define different touchpoints.

The hunger to be the best in terms of customer satisfaction is there for all brands and companies. No matter how well your new strategies are received. Still, creating a scalable environment that fulfills your customer’s needs and aligns content to the consumer’s goals is essential.

In short, avoid falling into clickbait conventions, articles, or any other form of content.
I hope this topic was helpful for you, see you on the next topic.