- This is the most important reason. Interviews are generally uncomfortable, but try to be yourself and let your true personality shine through.
- You could have great answers to all of the interview questions, but if you’re not remembered beyond that, you’re unlikely to receive the job.
- Often, you’ll be up against others who are applying for the same position.
- How will you distinguish yourself from the slew of resumes and portfolios on the table? Your best bet might be authenticity.
Know the company beyond their website.
- If you want to work in digital marketing, the company’s website isn’t the only thing you should look at before heading in for an interview. Investigate the business.
- Examine their most recent news releases, social media outlets, clients, and leadership. Yes, you should be familiar with their website. (See how useful blogs can be?)
- Knowing the ins and outs of the organization will give you more confidence in the interview, and you’ll be better prepared to show that you care about the job enough to do your homework.
Know the importance of data, but also why it matters.
- Metrics are crucial in digital marketing, and interviewers will appreciate it if they explain what they mean. Feel free to brag about your understanding of CTR, CPA, open rate, bounce rate, and other digital marketing metrics, but consider that these figures are second nature to a digital marketer.
- The real gold is in the relationship between these measurements and corporate goals. Anyone can recite acronyms and jargon.
- Demonstrating that you understand how analytics might influence a company’s business decisions, on the other hand? That’s incredible.
Know your audience.
- Do some research on the people who will be interviewing you before the interview. While you shouldn’t modify your answers entirely depending on who’s in the room (remember, be genuine), you might want to tailor your remarks slightly depending on your interviewers.
- The VP of HR, for example, will be more concerned with your overall personality style (think Strengths Finder, DISC, Enneagram, etc.) and how you engage with coworkers.
- In contrast, the VP of Client Service will be more concerned with using the same attributes when interacting with clients. Be genuine but also adaptable.
Ask tough questions.
- Nothing in an interview is more informative than when the interviewee becomes the interviewer. Prepare a list of precise questions.
- In addition, ask some random questions to the employer. Yes, it’s excellent to inquire about what each member of the interview panel enjoys about working for that organization, but what about the inverse? (In other words, what is a business opportunity that you’ve identified?) These types of questions show that you’ve done your research to make sure you’re a good fit. It also demonstrates that you are not scared to be uncomfortable.
- Employers might invest a lot of time, effort, and money in finding the ideal employee.
- Know that they have made a conscious effort to connect with you and that they are taking time out of their day to do so. Recognize this.
- After the interview, send a follow-up email. Spend some time writing a personalized thank you note for each person you met.
- While a handwritten letter is excellent, a simple email may accomplish the same thing nowadays.