On-page optimization focuses on SEO tactics in your control (in other words: on your site). This is why you’ll sometimes see “on-page SEO” used interchangeably with “on-site” SEO.
There are several vital pieces of a comprehensive on-page SEO strategy you’ll need to know to create the kind of content and site that ranks well in the search engine results pages (SERPs) and leads to higher conversion rates. We’ll get into those factors next.
A good place to start is analyzing your site via the On Page SEO Checker. This tool provides you with optimization ideas across several on-page SEO categories.
After you plug in your site, you can review ideas under specific categories or scroll down to find the top-recommended pages to optimize.
To begin, choose location settings, crawl settings, and device settings. Next, include URLS and keywords you plan to optimize for.
Once you successfully set up On Page SEO Checker for your project, you’ll see a page that looks like this:
For even more specific recommendations, connect Google Analytics and run a Site Audit.
We recommend using On Page SEO Checker to keep tabs on possible page optimization ideas for your site, but there is also plenty of on-page SEO best practices to keep in mind when creating any piece of content.