How to Optimize Your Article for Mobile in LinkedIn?

A significant amount of your readers are going to read your article on their phones.

When given a choice to optimize for mobile or desktop, always pick mobile.


Mobile-optimized articles look good on desktop, but desktop-optimized articles look pretty text-heavy on mobile.

So, how to write a LinkedIn article for mobile?

First, consider your paragraph lengths.

At most, we highly recommend that you stick to 1-3 lines per paragraph with four-liners seldomly being used only towards the middle of your article.

This keeps your LinkedIn articles from becoming text-heavy. Remember, text-heavy articles are an eyesore on mobile given small screens and limited attention spans. You don’t want to make your article look intimidating.

The aim of the game is to make things easily digestible and non-intimidating for your readers.