Words are like cookies—we all have our favorites. But when it comes to keeping your visitors interested, variety is key! Word clouds are fun to use and can help you vary your word choice by visualizing which words you use the most. Just copy and paste your text into a free word cloud tool to generate your cloud. The more you use a word, the bigger it will look in your cloud. Have you overused a certain word?
Negative words standing out in your cloud? Now you know exactly what to tweak for a more positive tone. Keep an eye out for your website keywords as well: these should appear several times in your text, so it should be easy to recognize them in a word cloud.
Here’s the exception: keep key terms consistent across your site to avoid confusing your visitors. For example, if you’re a photographer, don’t offer “photoshoots” on one page then call them “photography sessions” on the next.
Make a list of terms that describe your company and group together any words you use to mean the same thing. Pick your top choice and stick to it everywhere on your website. Like this:
Use: invoice .
Not: photography session, photo appointment, shoot
Do you call your customers clients, patients, or users? Do you refer to services, packages, or plans? Once you have this list or glossary, you can use it to review any text before you publish it.