How to make your content viral? (Part 1)

Digital Marketing
#1

#1 – Posting too frequently
People are visiting websites like your lookout for exciting content. It doesn’t matter how long they stay there once they find what they are looking for; at some point in time, they find something of interest, which makes them stay back instead of searching further elsewhere. One way to test this is to see how many people leave your site after viewing just one page. If it’s too high, you need to find ways of ultimately converting them into readers or followers. The key here is quality content that touches their hearts and minds. It should give a new perspective on how they look at problems they may have been facing till then.

#2 – Not making your content easy to read
There are two things that matter while writing blog posts for the web. If a post takes too much time to read, there is no point in wasting people’s valuable time reading boring stuff that doesn’t make sense or has nothing worthwhile to share with others. In this case, the better option would be not wasting their time by not sharing/posting all this useless nonsense in the first place.

#3 – Posting too much self-promotion stuff
When you write a post, the writer himself should be the first one to read it. If he doesn’t find anything interesting in what he has written so far that makes him stop and go through this piece of writing until the end, there’s no point in posting such useless stuff on your website or blog. Nobody will appreciate it because nobody will bother reading it. On the other hand, if what you share is something that readers consider an exciting piece of writing, they will revisit your website. That’s how people interact with writers and publishers they like – by visiting their websites often (or at least many times more than once).

#4 – Not optimizing your content
If you want your website or blog to rank high in search engines, ensure that the keywords used for this purpose pass through a related page. Also, ensure that the text is easy to read because if people don’t like reading it, what’s the point of posting it first? The reader should understand what you are trying to say without having to spend extra time deciphering what’s written. Keep sentences as short and crisp as possible while writing posts for the web, or else readers won’t be interested enough in reading them. In addition, use plenty of images wherein relevant text has been embedded. This will help readers stay longer on your site because they can click on these images and get more information about them.

#5 – Not keeping your content updated
If you want to make your posts go viral, then there’s no point in not updating them all the time. Your readers will look at it only if they feel that you are regularly putting up stuff on your blog/website that interests them enough to read and share with others. This is where regular blogging comes in handy for site owners. People who visit your site once every few days or weeks soon forget about you because competition online these days is way too high. Backlinks and SEO can take care of just so much; unless users find what they are looking for on your website/blog, they won’t be coming back again.