How to Make text scannable in content writing?

In addition to putting the most important information up top, make sure text is easy to skim. Most web readers will scan the page to find the specific piece of information they’re looking for—if they don’t find it easily, [they’ll move on
Don’t believe it? Try paying attention the next time you open a webpage you haven’t seen before. Are you reading every word beginning to end? Or is your eye jumping around, looking for the information you want?

  • Instead of text-heavy paragraphs, use bulleted or numerical lists. Instead of one long page of text, organize content into labeled tabs.
  • Always include “white space.” This is the empty space that surrounds paragraphs, images, and other elements on your web page. Though it may seem like this is just wasted space, it’s actually a web designer’s best friend. Comfortable amounts of [white space around text make it more legible, and more enjoyable to read.