How to know the PPC landing page is good and attractive?

How to know the PPC landing page is good and attractive?

Your landing page layout needs to be flawless. A good, persuasive landing page grabs the attention of visitors and compels them to complete a conversion.

  • PPC ads usually have a specific goal. A good landing page is the one that accomplishes that goal. Decide what you want the visitor to do and align all the elements on the page into achieving that goal. Sometimes PPC ads take visitors to the website’s homepage.

  • Bounce rate - Bounce rate and session time. It is an important metric that decides whether a landing page will drive conversions or not.

  • Load time - Landing pages must have a good loading speed because in PPC you are paying for clicks, and if the users click on the ad but are unable to access the page due to its slow loading speed, then that would be a poor utilization of your investment. Plus, your landing page’s score will decrease the increase in bid.

  • Keyword similarity - The landing page content must have the same keywords as in your positive keyword list and ad copies.

  • User-friendly - Information and form (if linked) must be easily visible and accessed.

  • Keep your message clear and consistent with your ad and landing page
    Use original and engaging content on each of your landing pages

  • Incorporate trust signals.Landing page that is relevant to your PPC ad is a game changer in the digital marketing world. It’s one of the easiest practices that helps the user experience and improves landing page conversion rates.