How to Keep Up With Industry Trends

Interview Preparation Management
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  1. SIGN UP FOR EMAILS
    Marketing companies are giving out a treasure trove of information through their emails, and in the vast majority of cases, it’s free to sign up for their lists. There’s an e-mail list for just about any marketing niche you can imagine - all it takes is for you to find it.

Want to know if you should build, buy, or partner for MarTech? Want some inspiration for brand building strategies or where to take your long-term marketing strategy? A simple Google search can help you find e-mail lists that cover the topics you want to learn more about - you could even join ours!

  1. TAKE ADVANTAGE OF TRAINING OPPORTUNITIES
    Similarly, sign up for training courses on the subject if you’re unsure how to implement the trend in your industry. You can be sure that others in your area will be there, too. You won’t appear clueless if your competitor is asking the same questions and learning the same skills.

  2. GET HINTS FROM ANALYTICAL TOOLS
    Sometimes, you can discover trends before they actually spike in popularity. Use all tools at your disposal, like Google Trends, to catch on to changes early. That way, you might get a leg up on your competitor, and be in the game before they realize the board has been set out.

  3. STAY ALERT WITH GOOGLE ALERTS
    Similar to Google Trends, Google Alerts will keep you in the know, but on your own schedule. Just as you have your competitors, several trends sprout up all at once, thanks to people hoping their idea will be the “next big thing.” By setting your alerts to once a day, once a week, or even once a month, you can check in on what’s been happening and figure out which new trend you prefer most, rather than latching on to the first one you read about.

  4. GO INBOUND!
    Customers value experience more than ever when making a purchase decision and don’t want to be bombarded by ads. With an inbound marketing plan, you can position your business precisely where you want your customers to find it without disrupting them. An inbound approach can transform your entire organization to be more receptive, responsive, and better able to fulfill the needs of your customers.