How to improve Ad position ?
Ad rank refers to the position that your ad occupies on a given paid search results page. Ad rank is a value that determines your ad position and if your ad will show up at all for a search.
- Create more relevant ads by utilizing minimal ad extensions.
- Improve Your Quality Score: Utilize More Specific Ad Groups.
- Better Landing Pages: Create Unique Offers for Each Ad.
- Tailor your landing pages to specific ad groups.
- Ensure the landing page is relevant to the search terms.
- Use your keyword in the ad title and the display URL.