This is a straightforward tip to part with, but an important one.
A common thread between most pieces of viral content is that they’re human.
This is, they’re organic, personable and relatable. Marketing via authenticity is essential to [reaching Gen and younger millennials who are often the arbiters of what goes viral.
Brands tend to see a lot more shares when their content is humanized or at least seems genuine from the company. Anything you can do to remove the corporate taste of your content is a plus.
And with that, we wrap up our guide!