Many blog owners welcome guest blogging. However, some blog owners publish guest posts that aren’t high-quality, or even relevant to what their blog is about–they accept any guest post that will pay them to publish it.
Guest blogging can also help your off-site SEO) through link building efforts. Part of improving your Search optimization, you can incorporate [link building strategiesThis includes, reaching out to guest blogging and PR companies.
To start guest blogging, there are two things to do in order to find the right blog:
Market research: No blog is created equal. You will need to look at their authority score, what type of blog they are (what they advertise), and how many followers that blog has.
Contact the editor: If you want to start guest blogging, you’re going to need to contact the blog you want to post on.
After you discover that your chosen blog is a great fit for your brand, and you have contacted the editor to guest post, there are a couple more steps before you’re finished.
- Wait for the blog’s approval: Blog editors receive many guest pitches, so it might take a couple of weeks for the editor to get back to you.
Submit your guest post: Once the editor gives you the okay to post on their blog, then you can send in the approved guest post, following any steps or guidelines that the blog has set up. If the blog’s editor wants you to make changes, then continue to edit your post until it meets the requirements.
Publish your post and plan ahead: Just as your company might have a calendar to stick to, the best blogs have calendars too.
Whether you’re the company reaching out to blogs, or you’re the blogger looking for people to guest blog, there are a few things to keep in mind to make sure the guest blog is post-ready”
I hope you find this information helpful…see you on the next topic