What makes LinkedIn different than other social media channels is that your published articles have the opportunity to show up not only on the newsfeeds of your connections but also to the broader LinkedIn community.
More views on your LinkedIn articles mean that you have the ability to build more credibility and recognition, make new connections, and get additional proposal requests and clients.
A good first step to getting your content seen more frequently is to write more frequently.
You should create a plan that you can stick to, whether that is once a month or once a week.
Creating more content also offers the added benefit of being able to see what your readers respond the best to, so you can write more of that type of LinkedIn content.
If you use a [social media calendar, make sure you include on your to-do list “Write a LinkedIn article” at least once a month.
If you already have a blog, you don’t need to reinvent the wheel. You can republish your blog posts on LinkedIn as well. There are a couple of extra steps you need to make sure this is successful:
- Make sure to publish on[ your own website first.
- Include canonical tags on your site.
- Write a note at the bottom of your LinkedIn post and include the link back to the original post.
Also, use LinkedIn regularly. When you are on the platform and [interacting in groupsor newsfeed posts, people will be more likely to click through to your profile and see your posts and articles.