Hi, Guys Hope you all are doing well so for today our topic here is How to Get More Views on YouTube so this topic will be like opinion and if you are a youtube creator this will might help you out so let’s get started
Why Is It Important to Keep People Watching Your YouTube Videos?
You need people to watch your videos so they see and receive the value you’re offering. If they don’t watch to the end of your video, they’ll miss out on your offer or message. At the same time, if someone clicks on your video and doesn’t watch to the end, YouTube interprets that as a bad viewer experience and will stop serving your video in search and suggested results.
How you initially hook someone into clicking on and watching your video, and what you say and do in your videos all play a part in retaining that viewer. Rather than teasing something out or leading people to watch five videos to get what they need, give your viewer everything they need in one video and do it as succinctly as possible so they stick around and watch the entire video.
While most social platforms cater to short attention span media, YouTube is the opposite of that; the average duration of a video is minutes, not seconds, and that requires marketers who are used to playing in the social sandbox to rethink their strategy a little bit. Not only is the content longer-form, but people will also watch more content on YouTube than they will on other platforms.
How to Structure a Successful Video: 5 Elements
Here are the five elements he uses to structure videos so people watch them through to the end.
The Hook: Keywords - When someone is searching for a solution on YouTube, there’s always some inherent anxiety involved when they’re deciding which video to click on. That anxiety hangs around until they know they’re watching the right video. Your goal is to hook viewers immediately by letting them know they’re in the right place. Using the exact keyword phrase is important because YouTube is now transcribing your videos and looking inside the video itself to figure out what your content is about. Your goal is to give YouTube everything you can to best place your content on the platform and put it in front of the right people on YouTube and often in [Google search results] as well.
The Intro: You and Your Content - After the hook, introduce yourself and your channel, and provide a bit more detail about the content you’re going to deliver. Follow up with something relatable to anyone who has experienced the pains and problems of looking for video editing software. “If you’ve ever searched for video editing software or looked for video editing software on Mac, you understand that there are a lot of different options. So in this video, we’re going to break it all down for you. I’m going to share my top picks to help you decide which one is best for you.”
Or, “… in this video, I’m going to break it down and share my five top picks to help you decide which one is best for you.”
You’ve introduced yourself and your channel and you’ve told people how the content is going to be delivered so they can relax and watch your video with confidence.
Content: Engage the Viewer - Now it’s time to deliver on what you promised in the hook and intro. As you move through your content, you want to keep your viewer actively engaged. No matter how good your content is, if you’re sitting down and talking with no visually interesting elements for your viewers to look at, they’ll get bored.
In addition to visual elements, you want to drive engagement on your video, meaning you want people to click on things and engage with YouTube while they’re watching your video. Rather than passive viewers, you want them to be active participants. Common engagement activities you can encourage include clicking on the thumbs-up or thumbs-down buttons, leaving a comment, or clicking into a card to preview a related video, and so on.
Call to Action: The Next Step - If someone watches to the very end of your video, they want to know what the next step is and you need to help them complete their journey.
One way to do that is to tell them to watch a specific video that continues that journey.
For example, even though filming and editing go hand in hand, if the video they just watched is about video editing tools, don’t link them to anything focused on filming. Use an [end screen] to point them toward the next best video you have about video editing—perhaps one that shares tips to help them edit faster. “And check out this awesome video on advanced video editing.”
If you don’t have the next best video in their journey, send them to someone else’s video. Why? One of the metrics YouTube holds high is session time. If your video starts a session, meaning someone comes to YouTube and watches your video and then watches more videos on YouTube, you’re credited with that viewing journey.
Pro Tip: If you do use another channel’s video, keep the call to action generic so you can swap it out for one of your own in the end screen when you have a video ready.
Another way to help viewers continue their journey is to deliver a call to action that prompts them to download a related resource or guide. If you’re talking about video editing, share an editing guide; if you’re talking about filming, share a filming guide.
Open Loops -Humans like to see or hear things through to completion. You can play to human nature and encourage retention by using open loops in your video structure.
For example, if you say you’ll be covering five video editing tools, you can create an open loop when you compare them to each other, “This feature is really good on tool X, but the tool is lacking when it comes to X. Don’t worry, the next option I’ve got for you will solve that problem. We’ll get to that in a minute.” By creating an open loop, you’re delivering on what you’ve promised but you’re also keeping viewers engaged through each feature section of your content.
Pattern Disruption - Think about fun things you can do in your video to make it more engaging for the viewer. The overall goal is to help your viewers understand what the content is about and better learn everything you’re teaching them, all while keeping the video visually appealing.
Progress Bar - The chapter progress bar sits on the bottom of a video and fills up as the viewer progresses. In a way, they create an open-loop because the human brain wants to see the bar fill up, even if it’s boring. When a creator saw progress bars in action, he wondered what would happen if he used them to break out the content into sections so people could easily see where the next section was coming up.
So guys this was about how you can get more views on youtube and how you guys can practically practice it for your brand or profile hope you all guys love this topic and will keep on learning and practicing it let see you all on my next topic.