How to do ROI of a successful lead generation program?

The ROI of a successful lead generation program depends upon determining qualified leads and moving them along the sales funnel at their own pace.

  • Lead generation drives content marketing . 85% of B2B marketers say lead generation is their most important content marketing goal .

  • Lead generation helps you to direct users to relevant content. Targeting users with content relevant to their position along the buying process yields 72% higher conversion rates.

  • Lead generation can grow revenue in any size company. By building a lead generation strategy, we’ve seen mature companies achieve 133% greater revenue versus their plan than average companies, and 174% more than the least mature companies.

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