How to Do a social media audit?

Digital Marketing
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If you’re already using social media, take stock of your efforts so far. Ask yourself the following questions:

  • What’s working, and what’s not?
  • Who is engaging with you?
  • Which networks does your target audience use?
  • How does your social media presence compare to the competition?

Once you collect that information, you’ll be ready to start thinking about ways to improve.

We’ve created an easy-to-follow [social media audit guide and template to walk you through each step of this process.

Your audit should give you a clear picture of what purpose each of your social accounts serves. If the purpose of an account isn’t clear, think about whether it’s worth keeping.

To help you decide, ask yourself the following questions:

  1. Is my audience here?
  2. If so, how are they using this platform?
  3. Can I use this account to help achieve my goals?

Asking these tough questions will keep your strategy focused.