While appearing in an email marketing interview, interviewers would want to know how you can increase the email subscriber list.
The success rate depends on how well you have chalked out your email list. The best tactics for email marketing are:
- Creative content exclusively curated for emails.
- Make your existing subscribers share your emails.
- Boost your old email list with an attractive campaign.
- Float a lead generating offer introducing a free e-book/whitepaper which requires visitors to provide their contact info to download.
- Do aggressive social media promotion for broadcasting various offers.
- Link your offers with email sign-ups throughout your website.
- Collect email address through event promotion.