Stellar content is a must to rise above the digital noise and gain consumers’ attention. Firstly, become familiar with the content currently in the market. Study your competitors’ content, then find ways to add more value. Also, look through content from [influencers], industries, and niches unrelated to yours to gain fresh ideas for your campaign.
Once you have selected your content topics and formats, educate your audience on the product’s features, benefits, and flaws to help them make informed purchase decisions.
Opt to lead with value over a sales pitch. As you provide thorough content on the pain points, wants, and needs of your target audience, you’ll gain their trust and become their go-to resource for advice and recommendations. Soon, using your affiliate link will feel like a natural next step for your audience members, boosting your affiliate commissions. Some content types you can experiment with include:
- Deep dive Q&A sessions
- In-depth blog posts
- Live interactive webinars
- Video trainings
Always evaluate whether you are giving your audience the best deal possible. As your relationship with the brand grows, work with them to create enticing offers your audience will love. The more you give, the more of a no-brainer it becomes to use your affiliate links.