How to create a social media marketing strategy in 9 steps?

  1. Choose social media marketing goals that align to business objectives
  2. Learn everything you can about your audience
  3. Get to know your competition
  4. Do a social media audit
  5. Set up accounts and improve profiles
  6. Find inspiration
  7. Create a social media content calendar
  8. Create compelling content
  9. Track performance and adjust your strategy accordingly

Read on for more detail. Or else watch this video where Hootsuite’s own Senior Manager of Social Media Marketing,