How to Consider Your Overall Message in LinkedIn Marketing?

The first thing you should do is consider the big picture (i.e., why you want to start publishing articles). Do you want to share your professional expertise, expand your network, strengthen your company’s talent brand, interest recruiters who view your profile, or establish yourself as a thought leader?

Once you’ve nailed down the why, you can focus on the who. Does your potential audience consist of colleagues or prospective clients? Or are you trying to engage professionals in a specific niche or industry?

To attract followers and be memorable, you’ll want to have a clear message. Pick a coherent thread that runs through the majority of your posts so you’ll become “known” for something (like struggles for new engineers, or tips for freelancing, or best practices for hiring)