How to compare your company with a competitor?

Career Coaching Management
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In order to see the growth of your company one of the primary methods of identifying growth is to compare your company results with the top competitor in the market.
For example in the beverage industry Coke and Pepsi are the market leader if you are a startup you should take some ticks and tricks of the big giants and use them productively.
You should have all the data of the competitor with you which are necessary, the data can include year sales, gross margin, net income , customer acquisition cost everything.
Hence with that data you can compare your company performance and see that where is room for improvement. Competition is indeed good it keeps you on your toes to perform better and be competitive, you can also learn from your competitors that what all you need to do to increase the performance of the company.