How to Build Trust and Nurture With “Engagement”?

Engagement is, by far, the most important social metric of all. This measures how people are interacting with your brand and content across all social networks.

Engagement measures the actions taken on your posts, tweets, and stories. For example, on Facebook, engagement is measured by comments, likes, and shares. On Twitter, this would translate to retweets and replies.

The more engagement your posts receive, the higher your viral reach is likely to be. And while it’s easy to see these actions as single events, they should be an indicator of long-term relationships with your audience.

High engagement means your audience knows and trusts you. It’s an indicator that you’ve created a community around your brand.

When measuring engagement, pay attention to these granular metrics:

  1. Likes and Shares: The easiest metrics to track. From Facebook to YouTube, liking and sharing are universal actions users can take to express appreciation for the content.
  2. Audience Growth: The number of followers you’ve gained over a specific period. Monitoring the rate your following grows can inform your posting schedule and cadence.
  3. Followers / Following Ratio: Your follow ratio indicates your credibility on social media. If you follow 500 people but only 90 follow you, it may turn people off from following you.
    Audience Mentions: As mentioned earlier, users who mention you can help identify the most engaged members of your audience (not to mention boost your overall reach.
    To boost engagement, you must share engaging content. watch videos on the platform, meaning you should consider adding video to your content arsenal (if you haven’t yet done so).

How-to videos that teach your audience how to do something work very well, as do entertaining videos that spark some form of emotion. Tasty by BuzzFeed do a great job of this by making their videos both educational and interesting to watch:

Video content can also be repurposed across several networks. A 7 minute long YouTube video can be repurposed into several, shorter clips for Facebook and [Twitter] You can then use shorter clips as a sneak peek on Snapchat and Instagram Stories.

Whether you record several clips on your mobile phone or hire a full production agency, all that matters is you tell a compelling story.
I hope you find this information helpful…see you on the next topic