How to Boost Instagram Engagement With Reels?

rohit-lotlikar-b6b3af34 · 23 May 2021 11:21

Hi, Guys Hope you all are doing well so for today our topic here is How to boost our Instagram Engagement using reels so let’s get started

What Type of Content Works Best on Instagram Reels?

Stories and IGTV and Reels—oh my!

With so many options, when should you use Reels instead of the other two options? And is there content that performs better on Reels?

Unlike [Instagram Stories]—which are a string of temporary videos meant to expire after a short period of time—and [IGTV]—which are long-form videos that can be edited and produced—[Instagram reels] are short-form videos that can live on your profile indefinitely. And while they can be presented as a series, each video stands alone in the feed.

Instagram Reels is the perfect place to share fun, behind-the-scenes glimpses into you and your brand, as well as casual, unrehearsed peeks at your products or services. The casual format of Reels video helps remove some of the pressure that comes with producing and editing video or presenting live video.

Follow these tips to get more engagement on your Instagram reels

Use Native Reels Tools to Create Your Content - Reels has editing tools, music, and visual effects that you can add to make your videos really pop. And Instagram recommends that you use them. In true Instagram fashion, once they’ve released a new feature, they really want you to use that feature and will boost your exposure if you often use that feature and the tools on the app related to that feature.
Therefore, to maximize your reach, try to record, edit, and [add effects to your Instagram reels from within the app], rather than uploading a video you’ve recorded elsewhere.
Pull Viewers in Immediately - As with video content on other channels, the first few seconds of your Instagram reel are the most important. You want to do or say something that stops the viewer and immediately pulls them in and gets them to watch more. This might be a flashing piece of text or an [sticker] along the top edge. It might be the first words out of your mouth. It could even be you telling them to stop.
Use Creative Edits and Transitions in Your Reels to Keep Viewers Engaged - You might think that 15 seconds is long enough for anyone to watch a video all the way through but humans have proven that 15 seconds can sometimes be too much time to invest in a boring video. To keep viewers watching longer, add some interesting edits and creative transitions to keep their eyes engaged on your reel.
Edits can be as simple as stopping and starting the recording to create a cut. A cut is a simple but abrupt transition from one scene to the next. It might be used to reposition yourself in the camera, record at a different angle, or zoom in on yourself or your subject. It does this in a way that’s abrupt and causes the eye to jump a bit. This slight jump helps keep eyes focused on the video itself, which keeps viewers engaged for longer.
Leverage Q&As in Your Instagram Reels - When it comes to thinking up content ideas, nothing beats the brainpower of your own community. Using Instagram reels to answer questions is a great way to keep viewers coming back for more. End one of your reels with a call to action (CTA) for people to leave more questions for you in the comments and you’ll have an endless supply of content ideas.
Simply take a question from one of those comments and use that to create the content for your next Instagram reel. This tactic will give you a series of semi-related content. And it will keep your people coming back for more as they want to see their questions answered. The more questions you answer, the more questions you’ll get.
Deliver CTAs to Drive Taps - Reels are also a great way to offer valuable tips and advice on almost any subject. However, once you give out that advice, viewers usually want to know where they can go to get more. Using a CTA in your Instagram reel to direct viewers to where they can go for more information will help you garner even more engagement on your content.
Tell a Complete Story - Fifteen seconds may not seem like a lot of time but you’d be surprised at just how much you can say in that brief time span. As you know, [storytelling] is one of the most important factors of any social media marketing no matter what platform you’re posting to, and Instagram Reels is no exception. So make sure that your Instagram reel is telling a complete story.
Spotlight or Shout-Out Your Community - People love being noticed—especially by brands and influencers who tend to seem unapproachable. To have those brands and influencers not only take notice but also shout us out on their platform feels good and makes us feel valued. And in response, we’ll often go back to those brands and continue to engage with them—commenting on more of their posts, sharing more of their stories, and investing more of our time on the platform overall.
Create a Custom Reels Thumbnail to Drive Views From the Feed - When you create a new Instagram reel, you get an opportunity to choose a thumbnail—the still shot that will be seen on your profile. You can either select a frame from within your video or upload a custom image. By creating a title template in your favorite graphics editing program, you can create a cohesive, branded look to the Instagram reels on your profile.
Note that your reels thumbnails won’t be visible in the Explore feed. However, when people are viewing your Instagram profile, custom thumbnails will make it easier for them to find videos of interest, find answers to questions they may have, and get a sense of what sort of content you post, all without having to scroll through all of your reels.
Respond to Your Audience - Of course, a conversation can’t be a one-way street. If your viewers are commenting on your Instagram reels, you’ll need to respond right away to keep the conversation going.
As you grow your Instagram presence, your ability to respond to every single comment will diminish over time. However, while you have the time, and as often as you can without putting undue pressure on yourself, go through the comments and respond to any from viewers.

Pro Tip: If you include a question in your response to a viewer, they’ll feel compelled to reply and continue the conversation.

So guys this is how you can grow your Instagram account using reels with a proper strategy hope you all guys love this topic and will keep on learning and practicing it let see you all on my next topic.