How to become a Facebook marketer?

Digital Marketing
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How to become a Facebook marketer?

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  • Build your personal website/online presence.
  • Creating an effective Facebook marketing strategy that identifies the target audience, and type of content that will engage them most.
  • Setting up Facebook pages and groups and managing them.
  • Scheduling and publishing posts on Facebook using tools such as Buffer and Hootsuite.
  • Creating Facebook graphics such as images and videos.
  • Monitoring performance using various analytical tools such as Facebook analytics, Google analytics, Hootsuite analytics etc.
  • Answering queries on Facebook.
  • Monitoring Facebook trends in order to stay updated.
  • Get reviews and build your portfolio.
  • Practice Using Facebook pages/ads/groups: You can create ads to directly promote your Facebook page, a webpage, an event or an app download.
  • Community Management/Customer Service by creating a Facebook Business page or running a Facebook group Bringing people together will be your major task as a Facebook marketer.
  • Creativity The success of every social media platform depends on the creativity of the person running it. The more creative posts you are able to create the more people will be interested thus increasing your online following and engagement
  • Copywriting Copywriting is a MUST have skill for any social media marketing job including Facebook marketing. You will spend a lot of time writing posts and responding to queries.
  • SEO Knowledge By understanding how SEO works you will know which kind of content to post, hashtags to use, best keywords and other tactics to push your content to a bigger audience.
  • Paid Advertising Knowledge Facebook ads can greatly complement organic engagement by promoting your content to an even wider variety of people, and not just your usual fans and followers.
  • Analytical You need to be able to measure your efforts on Facebook. You also get additional insights on user demographics such as age, location, gender, likes, career etc. Such insights let you know more about the kind of audience you’re reaching.