How to Appeal to emotions in viral marketing?

[rohit-lotlikar-b6b3af34 (Rohit Lotlikar)]

Consumers are heavily driven by how they feel. When you create viral marketing content that leads to a strong emotional response, your viewers are more likely to engage.

Think about some pieces of viral content that you remember. They may have made you laugh or cry. Perhaps they’re particularly heartwarming or appeal to your sense of nostalgia. In some cases, the content may have been shared by a celebrity you already follow or admire. Whatever marketing campaigns come to mind, it’s likely because it impacted you in some way.

Bland informational ads don’t do well when you’re aiming for virality, so make sure you’re helping your audience feel something that spurs them to action. Take a look at P&G’s successful [“Thank You, Mom” campaignas an example of how you can inspire your audience.