You have taken the right decision if you have decided to advertise with Facebook. Here is what you have to do –
1) Choose your business objective
2) Name your campaign
3) Setup your Facebook ad account
4) Target your audience
5) Defining the target audience needs proper market research. (Your Facebook ad will only be effective if you are showing the right ad message to the right people.)
6) Choose your Facebook ad placements
7) Next, choose a device type
8) Then, choose a platform
9) Also, choose placements
10) Choose specific mobile devices and operating systems
11) Set up your budget and schedule
12) Create your ad
You might be required to work with a creative agency that can do more than just combining images and videos with text.
You need somebody who can strategize and design the kind of message that will make the most impact, in a format that will grab the most eyeballs