How should we be using YouTube for marketing?

pranav-kapse-a8e0a157 · 16 August 2020 06:22

pramila-y-fcfc8f35 · 1 September 2020 15:23

YouTube is a useful marketing channel for businesses to launch or promote their products, express brand’s ‘personality’, monitor feedback, provide customer service and help their customers spread the word about your business.

Create a YouTube channel for business
Learn about your audience
Research your competition
Learn from your favorite channels
Optimize your videos for SEO to get views
Pick the right title (with the right keywords)
Make an interesting thumbnail
Write a compelling video description
Add hashtags to your video description
Add cards, bumper ads, and watermarks to promote your channel
Ask viewers to subscribe
Upload and schedule your videos
Optimize your channel to attract followers
Organize your videos into playlists
Translate your videos into different languages
Try YouTube advertising - Skippable video ads
Non-skippable video ads
Bumper ads
Overlay ads
Display ads
Sponsored cards
Showcase your products on YouTube by working with an influencer.
Analyze and adapt
Follow YouTube’s video specifications
Schedule live-streaming events