How should we be using YouTube for marketing?
YouTube is a useful marketing channel for businesses to launch or promote their products, express brand’s ‘personality’, monitor feedback, provide customer service and help their customers spread the word about your business.
- Create a YouTube channel for business
- Learn about your audience
- Research your competition
- Learn from your favorite channels
- Optimize your videos for SEO to get views
- Pick the right title (with the right keywords)
- Make an interesting thumbnail
- Write a compelling video description
- Add hashtags to your video description
- Add cards, bumper ads, and watermarks to promote your channel
- Ask viewers to subscribe
- Upload and schedule your videos
- Optimize your channel to attract followers
- Organize your videos into playlists
- Translate your videos into different languages
- Try YouTube advertising - Skippable video ads
- Non-skippable video ads
- Bumper ads
- Overlay ads
- Display ads
- Sponsored cards
- Showcase your products on YouTube by working with an influencer.
- Analyze and adapt
- Follow YouTube’s video specifications
- Schedule live-streaming events