SEO (search engine optimization) is an excellent technique for attracting employers’ attention to your resume and other online professional profiles. It also aids in the recognition and selection of your cover letters and resumes by applicant tracking systems. SEO is simply a fancy term for employing keywords to attract people to notice your CV, cover letter, and online profiles.
The keywords you include in your resume and LinkedIn profiles should be derived from the job descriptions you read. What precise talents do employers seek? What language are they using to explain credentials and requirements? These are the keywords you should utilize.